Hey, I'm Jasmine✨
I am a multidisciplinary researcher and designer, passionate about digital products and experimenting with world-building for inspired experiences in media. I understand people, the interface, and the backend—the entire spectrum.
I did my Bachelor's in Computer Science and Design from IIIT Delhi and am currently pursuing my Master's at Georgia Tech. My experience has helped me build a nuanced understanding of user experience, to solve industrial and academic problems.
I am currently building a Co-Creative AI, LuminAI at the Expressive Machinery Lab.
Fitzura
A solution to give people into fitness, something to be proud of, something they could use as a token of their hard work. Fitzura was a social status symbol coupled with elements of gamification, with an algorithm that took users' physical activity (running) and assigned them a score based on their activity statistics. The scores add up to unlock four levels: Athlete, Advanced, Professional and Legendary. Each level is associated with a unique visual identity, reflected in the apparel that users would be able to access and buy after crossing the threshold. With every increasing level, the design added value, and worth increased. Our users got to show off their consistent efforts and capabilities in their social circles through their apparel.
Role: Co-Founder and Chief Design Officer
